Studio R Light was founded in 1987 in Reggio Emilia and immediately opened a new era in the design of Christmas decorations for shopping centers and historical centers. Intuition is reinventing lighting decorations, hitherto conceived as traditional lights, making them – through a lively creative process – real architectural scluptures of light that will transform buildings into magical Christmas scenes.
In the wake of the impact of this new trend promoted by Studio R Light, lighting decorations begin to be conceived for town squares and historical landmarks not merely as a tradition but as a marketing tool and opportunity. It is no coincidence that shopping centers begin to inaugurate the Christmas season on average around November 15, and this increase of the pre-Christmas period is a key transition between tradition and marketing that Studio R Light was able to identify ahead of time.
The Christmas decorations are an important means of communication for the Management Company of shopping centers. That’s why we offer new decorative lighting solutions, combining creativity and tradition to the budget requirements of our customers. Today we are among the leaders in Italy for lighting decorations and Christmas lights decorations, outdoor and indoor.
Our ongoing creative research, intuition and sensitivity to new trends and innovative technologies make us a dynamic, exciting and proactive company: exactly what our clients demand.